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新零售业态下生鲜门店选址虚拟仿真实验设计与应用

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当今,线上线下融合发展的新零售模式已成为生鲜门店未来发展的主流趋势.为了培养经管类学生运用互联网+技术收集和分析市场信息并进行选址和经营决策的综合能力,该实验利用先进的新零售生鲜门店选址仿真软件,通过对区域需求预测分析和备选网点成本计算等一系列任务,使学生在了解相关实际问题后,针对需要解决的相关问题,进行方案设计、规划、实施和决策等,最后由系统进行仿真反馈.同时,教师针对方案进行总结和引导,让学生理解运用相关方法解决实际问题,从而推动高校建设卓越经济管理人才教育培养基地,加快探索复合型、应用性、创新型的经济管理人才培养的步伐.
Design and application of virtual simulation experiment on fresh food stores location under new retail format
Nowadays,the new retail model of online and offline integrated development has become the mainstream trend of the future development of fresh food stores.In order to develop the comprehen-sive ability among economics and management students to utilize the Internet+technique to collect and analyze market information aiming at decision of location and administration,the experiment employs advanced simulation site selection software of new retail fresh food stores.Through the forecasting anal-ysis of regional demand,the calculation of alternative outlets cost and a series of tasks,the experiment enables students with understanding relevant practical problems to design,plan,implement and make decisions on related problems that need to be solved,and finally the system performs simulation feed-back.At the same time,teachers summarize and guide the program,so that students can understand how to use relevant methods to solve practical problems.All in all,the experiment will promote the construction of excellent economic management personnel education and training base in colleges and universities,and accelerate the pace of exploring compound,applied and innovative economic manage-ment personnel training.

new retailfresh food storeslocation selectionvirtual simulation

刘洪民、王诗琪、吕海萍、江思定

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浙江科技大学 经济与管理学院,浙江 杭州 310023

新零售 生鲜门店 区位选址 虚拟仿真

国家虚拟仿真实验教学一流课程浙江科技大学教学研究与改革重大项目浙江省"十三五"高校虚拟仿真实验教学项目浙江省线上线下混合式一流课程工程经济学项目

教高函[2023]7号2024-jg02浙教办函2019-365号浙教办函2022-352号

2024

实验室科学
南开大学 中国高等教育学会

实验室科学

影响因子:0.805
ISSN:1672-4305
年,卷(期):2024.27(5)