This study explores the social images of esports based on e-sports related texts from two major social media platforms,Weibo and Douyin.By using word frequency analysis,topic modeling,and sentiment analysis,it examines the public's understanding of esports and discusses the primary characteristics of the social images of esports and the underlying influence factors in the course of construction from the perspectives of impression,cognition and evaluation.The study concludes that in the field domain of social media,the social images of esports are widely perceived as positive.Centered around esports games and tournaments,the public has constructed the social images of esports with professionalism as the goal,emotional experiences as the appeal,and industrial diversification as the direction.The construction process is influenced by various factors such as economic development,government attitudes,cultural context,cognitive approaches and social discourse power.In the future,the social images of esports can be optimized through such avenues as enhancing the professional qualities of esports related talents,providing proper guidance to fans and communities,actively exploring the economic values of esports,drawing inspiration from the sustainable development paths of traditional sports and emphasizing the emotional experiences and cultural transmission of esports.
万方数据
维普
