数字经济驱动体育企业高质量发展:机制、困境与路径
Digital Economy Driving High-Quality Development of Sports Enterprises:Mechanisms,Dilemmas and Paths
袁园媛 1黄海燕1
作者信息
- 1. 上海体育大学 运动与健康产业协同创新中心,上海 200438
- 折叠
摘要
数字中国建设是数字时代推进中国式现代化的重要引擎,数字经济的发展成为驱动体育企业高质量发展的关键力量.运用文献资料法和逻辑分析法,探究数字经济驱动体育企业高质量发展的内涵与机制,认为数字经济能够重塑体育企业的资源基础、动态能力和战略使命,使其发挥更大的综合价值;同时从生产流程、营销模式、创新行为、资产管理4 个方面分析数字经济驱动体育企业高质量发展的机制.针对数字经济驱动体育企业高质量发展面临的针对性政策缺乏,支持体系待完善;数字化转型能力不足,数字技术涉入程度低;数据利用与监管薄弱,数字创新水平低下;数字化转型成本较高,金融供给不到位等困境,提出构筑数字化政策体系,优化营商环境;强化数字化转型能力,开展智能化业务;加强数据挖掘与监管,提高技术协作效率;释放资本支持空间,拓宽投融资渠道等推进路径.
Abstract
The construction of digital China serves as a crucial engine for advancing China's modernization in the digital era,with the development of the digital economy playing a key role in propelling high-quality development of sports enterprises.By the methods of literature review and logical analysis,this study explores the essence and mechanisms of digital economy driving the high-quality development of sports enterprises.It holds that digital economy can reshape the resource foundation,dynamic capabilities,and strategic mission of sports enterprises,enabling them to achieve a higher level of comprehensive value,and analyzes the mechanism from production processes,marketing models,innovation behavior and asset management.For digital economy driving the high-quality development of sports enterprises,the study illustrates the dilemmas such as the insufficient targeted policies and uncompleted support system,deficient digital transformation capabilities and low integration of digital technologies,weak utilization and supervision of data and low levels of digital innovation,and high costs in digital transformation and inadequate financial supply.To solve these dilemmas,it proposes the promoting paths including establishing a digital policy system and optimizing the business environment,enhancing digital transformation capabilities and implementing intelligent business,strengthening the mining and supervision of data and improving technological collaboration efficiency,and releasing the space of financial support and expanding funding channels.
关键词
数字经济/体育企业/企业发展/数字化转型/高质量发展Key words
digital economy/sports enterprise/enterprises' development/digital transformation/high-quality development引用本文复制引用
基金项目
国家社会科学基金重大项目(19ZDA355)
出版年
2024
国家科技期刊平台
NSTL
维普
万方数据