Practical Dilemmas and Solutions of the Value Creation of Rural Sports Resources
Rural sports resources are not only the basis for the high-quality supply of rural public sports services,but also an effective support for sports helping rural revitalization and the important condition for the new development pattern of"double circulation".Using the methods of literature review and field research,this paper analyzes the practical dilemmas of the value creation of rural sports resources and explores the solutions.It suggests that the composition of rural sports resources mainly includes endogenous and exogenous ones.In order to effectively break the bottleneck of the value creation of rural sports resources,such as impeded mechanism,insufficient coordination,poor carrier,weak vitality and superficial transformation,the value creation of rural sports resources can be realized by building the joint effect,deepening the multi-coordination,consolidating the development carriers,stimulating the endogenous vitality and strengthening the humanistic concept.
rural revitalizationnew development patternrural sportssports resourcevalue creation