Digital Empowerment for High-Quality Development of Rural Public Sports Services:Basic Connotations,Mechanisms and Innovation Paths
Promoting the high-quality development of rural public sports services is an important approach to building a higher level of public service system for national fitness.From the perspective of empowerment through digital technologies,this study sorts out the basic connotations and practical significance of the high-quality development of rural public sports services through digital empowerment,and analyzes its mechanisms and realistic obstacles.It suggests that digital technology empowers the high-quality development of rural public sports services from five aspects:the mechanism of rural public sports service,technology mechanism,collaborative mechanism,decision-making mechanism and regulation mechanism.However,the underdeveloped rural digital infrastructure,the insufficient understandings and applications of digital technology at the grassroots level,the poor digital literacy of farmers,the obstructed data and information sharing channels and the imperfect service quality management system have become the realistic obstacles to the high-quality development of rural public sports services.To address these issues effectively,this study proposes the following innovation paths:promoting the construction of digital infrastructure for rural public sports services,accelerating the digital transformation of rural public sports services,bridging the urban-rural digital divide,impelling the coordinated development of urban-rural public sports services,and constructing a quality management system for the entire process of rural public sports services.