Value Implications,Dilemmas and Practical Strategies of Digital Economy Empowering the Sports Consumption Upgrade of the Elderly
Helping the elderly to cross the digital divide,to integrate into the digital sports life,and to release the potential of sports consumption are the keys to promoting the healthy and sustainable development of the sports silver economy.By using the methods of literature and logical analysis,this paper clarifies the theoretical connotations,value implications and dilemmas of digital economy empowering the sports consumption upgrade of the elderly.There exist some problems that the sports consumption policy of the elderly needs to be improved,and the sports consumption market lacks digital humanistic care;the subjective willingness of the elderly to consume digital sports is not strong,and the application of digital technology has obvious resistances;the level of intelligent sports products and services for the elderly is low,and the imbalance between the supply and the demand of sports consumption for the elderly;and the increasing vulnerability of the rights and interests of digital sports consumption for the elderly,and the protections are difficult to obtain.In view of these,it puts forward the practical strategies:strengthening the top-level design of sports consumption policies for the elderly to meet the care needs of digital sports consumption for the elderly;cultivating the digital literacy and technical application abilities of the elderly,and strengthening the information security protection of sports consumption data;encouraging the research and development and the innovation of sports products and services for the elderly,and standardizing the construction standards of sports products and services;maintaining the rights and interests of digital sports consumption for the elderly,and promoting the legal construction of digital sports consumer market.
digital economythe elderlysports consumptionconsumption upgradesilver economy
国家科技期刊平台
NSTL
万方数据
维普
