Formation Conditions,Intrinsic Mechanisms and Strategies of Game Representation in Online Sports Communication
In the era of intelligent media,game representation appears in online sports communication widely,influencing people's cognition and participation in sports profoundly.This research explores the formation conditions of game representation in online sports communication,analyzes its intrinsic mechanisms,reflects its social impact and puts forward the strategies with the methods of literature and logical analysis.It holds that the lack of grand narrative sharing and the excess simulacra in current online sports communication provide the formation conditions for the game representation.It takes the database consumption as the core operation mode driven by capital power,refers to the imagination environment in symbiosis with reality and forms the media production logic based on character independence.In the view of challenges and negative impacts brought by the game representation,this research puts forward strategies for online sports communication:accelerating the transformation and upgrading of media to adapt the changing patterns of game representation,innovating the game play and the mechanisms to alleviate the convergence effect triggered by game representation,focusing on the research and the application of technology to make up the lack of users'physical practicing in game representation,and cultivating new game communities to resist over-entertainment caused by game representation.
online sports communicationgame representationgame realismvideo gamesports media
国家科技期刊平台
NSTL
万方数据
维普
