Operational Logic of Rural Sporting Events Promoting Rural Governance:An Investigation Based on Taipan"Village BA"
Rural sporting events are an important practical dimension of rural sports and a powerful approach for promoting rural governance.Based on social capital theory and using the methods of case study and web ethnography,this study examines the operational logic of rural sporting events promoting rural governance in the case of Taipan"Village BA".The results indicate that the operational logic of"creation-generation-empowerment"is an important path to promote rural governance.Firstly,in the running process of rural sporting events,an event community based on"event connection"is created.Secondly,the event community generates social capital,including identity strengthening,trust rebuilding and norm transfer.Finally,the identity strengthening empowers the subject of self-governance and the operation of self-governance,and the subject of moral rule of the soul,the reconstruction of trust empowers the effective understanding of the rule of law,and norm transfer empowers the connotation of moral rule of the soul and the effective implementation of the rule of law,which ultimately empower the"three-governance fusion"of rural governance.The insights are as followed:focusing on shaping event communities through the mechanism of"event connection";giving full play to the role of social capital generated by event communities to promote the"three-governance fusion";and cultivating the"on-the-ground"development model of rural sporting events.