Assessment System,Structural Framework and Control Measures of Public Opinion Risk for Large-Scale Sporting Events from the Perspective of Information Ecology
As a normal existence,public opinion of large-scale sporting events gains increasing attention and participation of the audience in the network society,which shows the features of diverse types and dynamic evolution and derivative risks.Scientific assessment,structural analysis and control measures of public opinion risks are conducive to the formation of a good information ecology for large-scale sporting events.Based on the information ecology theory,this research constructs the assessment index system of public opinion risk for large-scale sporting events,which consists of 4 first-level indicators,12 second-level indicators and 37 third-level indicators.Delphi method and analytic hierarchy process are used to test and measure the weights of the index system.The structural framework of public opinion risk for large-scale sporting events is constructed,including the group polarization risk of public opinion subjects,the evolution and diffusion risk of public opinion ontology,the crisis transmission risk of public opinion objects and the information disorder risk of public opinion environment.Based on the above,the risk control measures are put forward of clarifying the needs of public opinion subjects,attaching importance to the expression of public opinion ontology,seeing through the attributes of public opinion objects,and optimizing the public opinion environment of sporting events,which can provide references for scientific assessment,structural analysis and effective control of public opinion risk for large-scale sporting events.
information ecologylarge-scale sporting eventspublic opinion riskassessmentcontrol