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信息生态视域下大型体育赛事舆情风险评估体系、结构框架及管控措施

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大型体育赛事舆情作为网络社会中愈发受到受众关注和参与的常态化存在,舆情类型多样、舆情演化和衍生风险动态多变.对舆情风险进行科学评估和结构分析,并提出管控措施,有助于形成良好的大型体育赛事信息生态.本文基于信息生态理论,构建大型体育赛事舆情风险评估指标体系,共包含4 个一级指标、12 个二级指标以及37 个三级指标;采用德尔菲法和层次分析法对指标体系进行检验和权重测算;构建大型体育赛事舆情风险结构框架,包括舆情主体的群体极化风险、舆情本体的演进扩散风险、舆情客体的危机传导风险以及舆情环境的信息失序风险.基于此,提出明确舆情主体需求、重视舆情本体表现、洞察舆情客体属性、优化赛事舆情环境等风险管控措施,为大型体育赛事舆情风险的科学评估、结构分析及有效管控提供参考.
Assessment System,Structural Framework and Control Measures of Public Opinion Risk for Large-Scale Sporting Events from the Perspective of Information Ecology
As a normal existence,public opinion of large-scale sporting events gains increasing attention and participation of the audience in the network society,which shows the features of diverse types and dynamic evolution and derivative risks.Scientific assessment,structural analysis and control measures of public opinion risks are conducive to the formation of a good information ecology for large-scale sporting events.Based on the information ecology theory,this research constructs the assessment index system of public opinion risk for large-scale sporting events,which consists of 4 first-level indicators,12 second-level indicators and 37 third-level indicators.Delphi method and analytic hierarchy process are used to test and measure the weights of the index system.The structural framework of public opinion risk for large-scale sporting events is constructed,including the group polarization risk of public opinion subjects,the evolution and diffusion risk of public opinion ontology,the crisis transmission risk of public opinion objects and the information disorder risk of public opinion environment.Based on the above,the risk control measures are put forward of clarifying the needs of public opinion subjects,attaching importance to the expression of public opinion ontology,seeing through the attributes of public opinion objects,and optimizing the public opinion environment of sporting events,which can provide references for scientific assessment,structural analysis and effective control of public opinion risk for large-scale sporting events.

information ecologylarge-scale sporting eventspublic opinion riskassessmentcontrol

王晓晨、赵浩楠

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沈阳体育学院 管理与新闻传播学院,辽宁 沈阳 110102

沈阳体育学院 研究生工作部,辽宁 沈阳 110102

信息生态 大型体育赛事 舆情风险 评估 管控

辽宁省教育厅高校基本科研项目

LJKMR20221621

2024

沈阳体育学院学报
沈阳体育学院

沈阳体育学院学报

CSTPCDCSSCICHSSCD北大核心
影响因子:0.635
ISSN:1004-0560
年,卷(期):2024.43(4)