Presentation and Promotion:Collection Configuration and Development Dimensions of Sports Events Boosting Rural Revitalization
Sports events gradually highlight the unique value of promoting rural revitalization with the characteristics of culture,sociality and competition.A qualitative comparative analysis of 22 typical cases is carried out to explore the driving factors and collection configuration of sports events boosting rural revitalization.The study finds that the driving factors of sports events boosting rural revitalization include government support,market capital,technical support,villagers'participation and endogenous resources,among which government support is the necessary one.The combination of multiple factors presents a collection configuration of three types of sports events boosting rural revitalization,namely internal and external linkage,environmental resources and self-sufficiency.Based on the three types of configurations in practice,this study proposes their development dimensions:improving the participation of market capital to strengthen the construction of sports events with brand thinking;innovating business development in"sports events+"model to boost the rural prosperity and development;and adhering to villagers oriented to promote the integration of multiple configurations with the concept of"an overall".
万方数据
维普
