With the continuous embedding of digital economy in outdoor sports industry,digital technology is promoting the accurate supply and demand adaptation of services in China's outdoor sports market.Based on the theoretical connotation of the supply and demand adaptation of services in China's outdoor sports market,this paper deeply analyzes its value implications of intelligent manufacturing,venue,platform,retail,competition and education of outdoor sports driven by digital technology.It shows that the supply and demand adaptation of services in China's outdoor sports market is faced with the practical dilemmas like the lack of top design and the weak coordination;the lack of innovation motivation of outdoor sports enterprises and the lag of cognition on digital technology application;the shortage of compound talents in outdoor sports and the difficulties in the transformation of innovation achievements;the intensified information cocoon effect and the absence of data protection mechanism;the alienation of outdoor sports consumption of young people and the easily disturbed market order;and the highlighted technology gap of the elderly in outdoor sports and the demand potential to be released.Based on these,the relief strategies are proposed:strengthening the top-level design to boost the integration of system and mechanism;accelerating the application of digital technology to improve the independent innovation abilities of outdoor sports enterprises;enhancing the training of digital talents to promote the industry-university-research integration of outdoor sports;constructing the digital governance system to promote the trust of outdoor sports users;standardizing the service order of outdoor sports market to narrow the differences of consumption culture;and expanding digital inclusion to release the potential demands of the elderly.
关键词
数字技术/户外运动/市场服务/供需适配/高质量发展
Key words
digital technology/outdoor sport/market service/supply and demand adaptation/high-quality development
维普
万方数据