Innovation in Consumption Models of Sports Brands:Model Evolution and Pathway Exploration Driven by Emerging Technologies
Driven by emerging technologies,the models and pathways of sports brand consumption are continually innovated and optimized.This study employs literature review and logical analysis to systematically expound the main achievements of emerging technologies in advancing sports brand consumption based on consuming behavior models of sports brand and the construction of cognitive patterns.It suggests that emerging technologies promote the model evolution of sports brand consumption by enabling systematic monitoring,enhancing predictive accuracy and optimizing evaluation effectiveness.By establishing a cloud platform for sports brand consumption,developing a predictive model for visual search features,and refining intelligent marketing strategies,sports brand operators can more accurately align with market demands and strengthen interactions between brands and consumers.Looking ahead,advancements in consumer behavior analysis and predictive models,the deep application of omnichannel integration marketing,and the innovative personalized intelligent marketing strategies will drive the ongoing growth of sports brand consumption models,supporting sports brands in maintaining a competitive advantage in a dynamic market.
emerging technologysports consumptionsports brandartificial intelligenceconsumption model
国家科技期刊平台
NSTL
万方数据
