神州(下旬刊)2016,Issue(5) :148-149.

An Analysis of American Animated Movies Marketing Strategies on the Angle of Globalization

康静丹
神州(下旬刊)2016,Issue(5) :148-149.

An Analysis of American Animated Movies Marketing Strategies on the Angle of Globalization

康静丹1
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作者信息

  • 1. 山东师范大学
  • 折叠

Abstract

In a global age, the American animated film in?dustry that features a solid industrial foundation with the mature operational mechanism and takes a large share of global market. The thesis is going to illustrate the operational system and pat?terns of American animated film industry on the basis of the sta?tus quo of American cartoon movie market, to be a reference to the further development of Chinese cartoon movie industry.

Key words

Animated Film/Marketing/Globalization

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出版年

2016
神州(下旬刊)
中国通俗文艺研究会

神州(下旬刊)

影响因子:0.095
ISSN:1009-5071
参考文献量3
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