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表演型人格倾向对社交媒体使用行为的影响

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随着互联网技术的普及与浸入式发展,社交媒体逐渐成为个体最重要的自我展露的"表演"平台.同时,用户的表演型人格倾向也会对公共舆论产生重要影响.为探究表演型人格倾向对个体社交媒体使用行为的影响,本研究在理论阐释的基础上,使用结构方程模型对问卷调查数据进行分析.结果表明,在社交媒体的使用中,表演型人格倾向会正向影响意见领袖特质、自我表露及错失信息焦虑;意见领袖特质会正向影响自我表露,负向影响错失信息焦虑;自我表露会正向影响错失信息焦虑.同时,自我表露在表演型人格倾向与错失信息焦虑、意见领袖特质与错失信息焦虑之间起中介作用.研究结果证实了"表演"天赋在意见领袖擢升及平台运行逻辑中的重要地位,为宏观层面的互联网公共治理和个人层面的社交媒体环境适应提供了重要的理论依据.
The Effect of Histrionic Personality Propensity on Social Media Use Behavior
With the popularization and immersion development of Internet technology,social media has gradually become the most important platform for individuals to reveal themselves.Users'histrionic personality propensity(HPP)will have an important impact on public opinion.The study uses structural equation modeling to analyze howhistrionic personality propensity influence social media use and the results show that when using social media,users'HPP positively influences the opinion leadership propensity(OLP),self-disclosure(SD)and fear of missing out(FoMO).Users'OLP can positively influence SD and negatively affect FoMO.Users'SD positively influences FoMO and users'SD plays a mediating role between HPP and FoMO,and between OLP and FoMO.The research results confirm the important position of"performance"talent in the promotion of opinion leaders and the operational logic of the platform,which provides an important theoretical basis for Internet public governance at the macro level and social media environment adaptation at the individual level.

histrionic personality propensityopinion leadersself-disclosurefear of missing outsocial media

赵云泽、薛婷予

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中国人民大学 新闻学院,北京 100872

表演型人格 意见领袖 自我表露 错失信息焦虑 社交媒体

2025

苏州大学学报(社会科学版)
苏州大学

苏州大学学报(社会科学版)

北大核心
影响因子:0.849
ISSN:1001-4403
年,卷(期):2025.46(1)