Value Interpretation and Path Selection of Short Videos of Agriculture,Rural Areas and Farmers for Rural Revitalization in the Context of Post-rural China
As a"new era text",short videos of agriculture,rural areas and farmers provide a new communication way to show rural life and help rural development.Field investigation method,data analysis method and in-depth in-terview method are used to study the short videos of agriculture,rural areas and farmers.The results show that the development of short videos of agriculture,rural areas and farmers is at the right time under the background of dee-pening the rural revitalization strategy,which has the value implication of optimizing the rural industrial structure,reshaping the rural life picture and broadening the channels for farmers to get rich.If the nation is to be revived,the countryside should be revitalized.The following is explored:to improve the quality of short video content through quality creation;To build a multi-subject participation platform through cohesive force;To open up a diversified rural industry chain through economic realization;To promote co-construction,co-governance and sharing and other paths through value-added services.As a result,rural resources can be connected and disseminated in a larger scope in the forms of short videos in order to achieve increased income for farmers,rural development,and agricultural pros-perity.
Post-rural ChinaAgriculture,rural area and farmerShort videoRural revitalization