Emotional Elements Analysis in Network Cluster Behavior
In order to explore the apparent or implicit emotional elements of the participating individuals or groups behind the network cluster behavior,and then analyze the source of the release of the behavioral power of the net-work cluster,control the trajectory of the occurrence,development and extinction of the network cluster behavior,distinguish the three dimensions of "emotional arousal,emotional stimulation and emotional effectiveness",taking relevant typical public opinion events as cases,from the factors of "emotion level,emotion focus,emotion direction,emotion investment,emotion conversion,emotion response",this paper empirically analyzes the psychological chan-ges and emotional processes of Internet users behind the cluster behavior,and puts forward the analysis perspective and regulation strategy of network cluster behavior from the level of individual emotion relief of Internet users.
Network cluster behaviorNetwork cluster public opinionEmotionRegulation