Research on the Innovative Path of Rural Culture Communication in the Digital Context:Taking Bozhou as an Example
The dissemination of rural culture is one of the important projects for shaping the soul of rural culture.From the practice of rural cultural dissemination in Bozhou,there are practical difficulties in the dissemination of ru-ral culture,such as a single dissemination subject,fragmented dissemination content,lagging channel construction,and vague audience positioning.In the context of digitalization,rural cultural dissemination has ushered in new op-portunities for cultural regeneration and cultural reshaping.Therefore,in the face of the new pattern of digital trans-formation empowerment,enhancing digital literacy,creating a linkage communication mechanism,selecting cultural elements,creating an immersive experience atmosphere,innovating expression forms,constructing a fusion communi-cation matrix,using targeted thinking,and achieving precise cultural communication are the basic paths for rural cultural communication at present.
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