Research on the Development and Preservation of Cultural Tourism Resources in Rural Areas of North Anhui Driven by the Digital Economy
The digital economy,emerging as a new economic paradigm following agricultural and industrial econo-mies,furnishes a diverse developmental platform for rural tourism.Under the impetus of the digital economy,the va-lue chain and technology chain of rural tourism extend,thereby providing a source of momentum for advancing its sustainability.The rural areas of North Anhui boast abundant cultural tourism resources,with a certain groundwork laid for smart tourism development.Nevertheless,the development and preservation efforts confront challenges such as structural imbalances in cultural tourism resources,interruptions in rural cultural memory,lagging utilization of digital technology,and scarcity of digital talents.Consequently,reforms should be carried out from the aspects of re-source integration,cultural driving role,construction of "smart"rural cultural tourism,and innovation of government guidance methods.Driven by the digital economy,digital technology should be used to develop and protect rural cul-tural tourism resources,in order to promote the high-quality development of rural tourism in North Anhui.
Digital economyNorth AnhuiRural tourismValue chainTechnology chain