首页|数字经济驱动下皖北乡村文化旅游资源的开发与保护研究

数字经济驱动下皖北乡村文化旅游资源的开发与保护研究

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数字经济作为农业经济、工业经济之后的一种新经济形态,为乡村旅游提供了多样化发展平台.在数字经济的驱动下,乡村旅游的价值链、技术链得以延伸,为推动乡村旅游可持续提供了动力源.皖北乡村文化旅游资源丰富,智慧旅游建设已具备一定的基础,然而开发与保护面临文化旅游资源结构性失调、乡村文化记忆中断、数字技术利用状态滞后、数字化人才匮乏的问题.为此,应从资源整合、发挥文化驱动作用、建设"智慧化"乡村文旅、创新政府引导方式等方面进行改革,在数字经济驱动下,利用数字技术开发和保护乡村文化旅游资源,以期推动皖北乡村旅游的高质量发展.
Research on the Development and Preservation of Cultural Tourism Resources in Rural Areas of North Anhui Driven by the Digital Economy
The digital economy,emerging as a new economic paradigm following agricultural and industrial econo-mies,furnishes a diverse developmental platform for rural tourism.Under the impetus of the digital economy,the va-lue chain and technology chain of rural tourism extend,thereby providing a source of momentum for advancing its sustainability.The rural areas of North Anhui boast abundant cultural tourism resources,with a certain groundwork laid for smart tourism development.Nevertheless,the development and preservation efforts confront challenges such as structural imbalances in cultural tourism resources,interruptions in rural cultural memory,lagging utilization of digital technology,and scarcity of digital talents.Consequently,reforms should be carried out from the aspects of re-source integration,cultural driving role,construction of "smart"rural cultural tourism,and innovation of government guidance methods.Driven by the digital economy,digital technology should be used to develop and protect rural cul-tural tourism resources,in order to promote the high-quality development of rural tourism in North Anhui.

Digital economyNorth AnhuiRural tourismValue chainTechnology chain

王倩

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宿州学院文学与传媒学院,安徽 宿州,234000

数字经济 皖北 乡村旅游 价值链 技术链

2024

宿州学院学报
宿州学院

宿州学院学报

影响因子:0.322
ISSN:1673-2006
年,卷(期):2024.39(11)