The cultural industry can enter huge markets by pursuing internationalization,and can also realize the unique value of cultural and creative products by developing locality.In the development of cultural and creative products,exploring creative resources from traditional culture and utilizing one's own strengths as a development strategy is an important choice that should be made.In the development of cultural and creative products based on the core resource of the Book of Songs,the"Shi Jing Li"cultural and tourism town is a representative case,which demonstrates three feasible paths for cultural and creative product development:using the classic imagery of the Book of Songs as the creative element,multi-level exploration of symbols in the Book of Songs,searching for the compatibility between the spirit and products of the Book of Songs.
The Book of Songscultural resourcesdevelopment pathclassical images
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