传播陶瓷文化 讲好中国故事——以"学习强国"创新传播景德镇陶瓷文化的实践为例
Spreading Ceramic Culture and Telling China's Story—Taking the"Xuexi Qiangguo"Platform's Innovative Dissemination of Jingdezhen Ceramic Culture as an Example
陈文耀1
作者信息
摘要
"学习强国"学习平台作为互联网宣传主阵地,利用其强大的聚合性、交互性和权威性,为传播中华优秀传统文化提供了新的途径.景德镇陶瓷文化是中华传统文化的重要部分,"学习强国"近年来发布了大量相关信息并展开积极探索.研究发现,该平台在传播景德镇陶瓷文化方面的创新体现在以下四个方面:内容上重点报道景德镇陶瓷文化;形式上采用多种视听方式提升用户体验;情感上增强用户参与感,激发陶瓷文化认同;技术上利用算法推荐扩大传播范围.通过研究这一实践,有助于为景德镇陶瓷文化传播提供新视角,并为优化其传播路径提供参考.
Abstract
As a primary internet-based platform for publicity,the"Xuexi Qiangguo"learning platform leverages its powerful aggregation,interactivity,and authority to provide new avenues for the dissemination of China's outstanding traditional culture.Jingdezhen ceramic culture,an important part of Chinese traditional culture,has been the subject of extensive content and active exploration on the platform in recent years.This study reveals four key innovations in the platform's dissemination of Jingdezhen ceramic culture:Content-wise,it emphasizes the promotion of Jingdezhen ceramic culture;In terms of format,it employs various audiovisual methods to enhance user experience;Emotionally,it strengthens user engagement and fosters a sense of cultural identity with ceramics;Technologically,it uses algorithmic recommendations to expand the reach of the content.Studying this practice provides a new perspective for the dissemination of Jingdezhen ceramic culture and offers insights for optimizing its communication pathways.
关键词
景德镇陶瓷文化/"学习强国"学习平台/创新传播/中国故事/传播路径Key words
Jingdezhen ceramic culture/"Xuexi Qiangguo"learning platform/Innovative communication/China's story/Communication pathways引用本文复制引用
出版年
2024
NETL
NSTL
万方数据