摘要
本文旨在探讨景德镇红色陶瓷文创的发展困境及相应对策.通过对相关资料的研究和实地调研,分析了当前景德镇红色陶瓷文创在市场定位、设计创新、品牌建设、人才培养等方面所面临的问题.研究发现,存在市场认知度不高、设计缺乏特色、品牌影响力有限、专业人才短缺等困境.针对这些问题,提出了加强市场推广、提升设计水平、打造特色品牌、完善人才培养体系等对策,以促进景德镇红色陶瓷文创产业的可持续发展,传承和弘扬红色文化.
Abstract
This paper aims to discuss the development dilemma and corresponding countermeasures of Jingdezhen red cultural and creative ceramic products.Through the research of relevant materials and field investigation,the paper analyzes the problems faced by Jingdezhen red cultural and creative ceramic products in market positioning,design innovation,brand building,talent training and so on.The study finds that there are dilemmas such as low market awareness,lack of design features,limited brand influence,and shortage of professional talents.In order to promote the sustainable development of Jingdezhen's red cultural and creative ceramic industry,inherit and carry forward the red culture,this paper puts forward some countermeasures,such as strengthening market promotion,improving design level,building characteristic brand and perfecting talent training system.
NETL
NSTL
维普
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