摘要
陶瓷文创产品设计中传统技艺与流行文化的融合受到了多元文化市场需求、传承创新的内在要求、数字技术的支撑、高等教育的助推等因素的驱动,但同时也面临着设计理念的冲突、生产矛盾的突显、市场认知的局限性、产权保护的困境等挑战,需要采取元素提取与转化、功能拓展与跨界、故事植入与联名、体验与互动设计等融合设计方式.
Abstract
Ceramic culture creativity product design in the fusion of traditional skills and popular culture by the multicultural market demand,the inherent requirement of inheritance innovation,digital technology support,higher education booster factors,but also facing the conflict of design concept,production contradiction highlights,the limitations of market cognition,the plight of property rights protection challenges,need to take elements extraction and transformation,function development and crossover,story implantation and joint,experience and interactive design fusion design way.