摘要
近些年来,景德镇陶瓷艺术街区快速发展,吸引了众多国内外游客和陶瓷艺术爱好者.景德镇陶瓷艺术街区呈现出四个新的发展趋势,即艺术产业扩大化、艺术形式创意化、艺术市场品牌化和艺术空间时尚化.基于陶瓷艺术街区,景德镇陶瓷艺术发展应采取加强环境建设、打造品牌效应、提升文化体验和吸聚八方人才等策略.
Abstract
In recent years,Jingdezhen Ceramic Art District has developed rapidly,attracting numerous domestic and foreign tourists and ceramic art enthusiasts.The Jingdezhen Ceramic Art District presents four new development trends,namely the expansion of the art industry,the creativity of art forms,the branding of the art market,and the stylization of art spaces.Based on the ceramic art district,the development of Jingdezhen ceramic art should adopt strategies such as strengthening environmental construction,creating brand effects,enhancing cultural experience,and attracting talents from all over the world.