铁道经济研究2024,Issue(5) :56-62.DOI:10.20162/j.cnki.issn.1004-9746.2024.05.08

数字经济背景下贵州与东盟跨境电商发展策略研究

Study on the Development Strategies of Cross-Border E-Commerce between Guizhou and ASEAN under the Digital Economy

金学美
铁道经济研究2024,Issue(5) :56-62.DOI:10.20162/j.cnki.issn.1004-9746.2024.05.08

数字经济背景下贵州与东盟跨境电商发展策略研究

Study on the Development Strategies of Cross-Border E-Commerce between Guizhou and ASEAN under the Digital Economy

金学美1
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作者信息

  • 1. 黔南民族师范学院 外国语学院,贵州 都匀 558000
  • 折叠

摘要

随着互联网、大数据、云计算等技术的广泛应用,数字经济已经成为推动全球经济增长的重要引擎.数字经济背景下充分发挥跨境电商突破地理界限、降低交易成本、加速市场融合等优势,有利于降低跨境电商运营成本、提高跨境电商运营效率、提升跨境电商市场竞争力和促进国际贸易便利化.通过分析数字经济与跨境电商的融合发展,阐释了贵州与东盟跨境电商的发展现状及存在问题,提出贵州与东盟跨境电商发展策略,即:优化跨境电商政策环境,加强大数据技术广泛应用,加大跨境电商市场拓展,优化物流供应链管理以及强化跨境电商人才培养等,从政策、技术、市场、物流和人才等多个维度出发,全方位推动贵州与东盟跨境电商企业的可持续发展.

Abstract

The digital economy has become a vital engine driving global economic growth with the widespread application of the Internet,big data and cloud computing.It fully leverages the advantages of cross-border e-commerce under the background of the digital economy.Such advantages as overcoming geographical boundaries,reducing transaction costs and accelerating market in-tegration help to lower operational costs,improve efficiency and enhance market competitiveness of cross-border e-commerce,thereby laying the foundation for facilitating international trade.By analyzing the integration of the digital economy and cross-border e-commerce,this paper explains the current status and existing issues in the development of cross-border e-commerce be-tween Guizhou and ASEAN.It proposes strategies for advancing cross-border e-commerce between Guizhou and ASEAN,including optimizing the policy environment,enhancing the application of big data technology,expanding the cross-border e-commerce mar-ket,optimizing logistics supply chain management,and strengthening the cultivation of cross-border e-commerce talent.These strate-gies aim to promote the sustainable development of cross-border e-commerce enterprises between Guizhou and ASEAN from mul-tiple dimensions,such as policy,technology,market,logistics and talent.

关键词

贵州—东盟/数字经济/跨境电商/发展策略/专业人才/物流供应链/跨境支付/金融支持

Key words

Guizhou-ASEAN/digital economy/cross-border e-commerce/development strategies/professional talent/logis-tics supply chain/cross-border payment/finance support

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出版年

2024
铁道经济研究
铁道部经济规划研究院

铁道经济研究

影响因子:0.812
ISSN:1004-9746
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