Analysis of the Success of the Chinese Animation Film Chang An:from the Perspective of Audience's Psychological Needs
Revolving around the story and friendship of two famous Tang poets,Li Bai and Gao Shi,the Chinese animation film Chang An draws great attention to the history of the prosperous Tang Dynasty and makes a realistic representation of it.From audio-visual presentation to emotional expression and to cultural output,this animation movie presents an all-round,modem and innovative expression of traditional Chinese culture.Based on Maslow's Hierarchy of Needs and the characteristics of art work dissemination and reception,this paper explores the value and the success factors of the movie from the perspective of audience's psychological needs.
audience psychological needsChinese animation filmChang An