Analysis of willingness of medical staff to participate in medical science popularization based on structural equation model and its influencing factors
Objective:To understand the willingness of medical staff to participate in medical science popularization and its influencing factors,and to provide reference basis for improving medical staff's medical science popularization behavior.Methods:From October to November 2022,6 994 medical staff were recruited according to the proportion of work years(<5 years:5-9 years:10-19 years:20-29 years=24.9:23.1:23.1:28.9)in 2021 China Health Statistics Yearbook.The questionnaire was used to collect 11 dimensions of demographic characteristics,experience,perceived importance,behavioral benefits,perceived social support,self-efficacy,behavioral barriers,attitudes,moral norms,social norms,identity,willingness to participate in medical science popularization,and to analyze the status quo of medical science popularization participation willingness of medical staff,and to analyze the influencing factors of medical science popularization participation willingness by structural equation model.Results:This study obtained a total of 5 616 valid questionnaires,with an effective rate of 80.30％,and the final research subjects were 5 616.Of whom 23.6％(1 325)were clinicians,40.3％(2 265)had bachelor degree,23.5％(1 320)had deputy senior title or above,and 27.3％(1 535)had worked for more than 20 years(3.89±0.96)points;Most of the hypotheses of structural equation model were verified.Attitude,social norms and self-efficacy had positive direct effects on willingness(γ=0.33,γ=0.28,γ=0.42),behavioral disorders and behavioral benefits indirectly affected willingness through attitude(γ=-0.47,γ=0.52),social support and moral norms indirectly affected willingness through social norms(γ=0.74,γ=0.30),perceived importance,identity and experience indirectly affected willingness through self-efficacy(γ=0.29,γ=0.21,γ=0.55),all P<0.05.Conclusion:The current medical staff's willingness to participate in medical science popularization is medium to high,and improving medical staff's attitude,social norms,self-efficacy,behavioral benefits,social support,moral norms,perceived importance and identity is the key measure to promote medical staff's participation in medical science popularization.
medical staffmedical science popularizationbehavioral willingnessinfluencing factorsstructural equation model
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