科技期刊媒体融合出版路径探讨
Discussion on Path of Integrated Media Publishing of Science and Technology Journals
李艳娜 1邱培芳 1毛星1
作者信息
- 1. 应急管理部天津消防研究所 天津 300381
- 折叠
摘要
当前,媒体融合出版已成为传统出版走出发展困境的必由之路,媒体融合出版主要经历了相加、简单融合、深度融合3 个阶段.通过调研国内科技期刊融媒体出版的现状,从门户网站、微信公众号、短视频平台建设上进行对比分析,认为现阶段大多数科技期刊的融合出版还停留在简单融合阶段,效果欠佳;进一步从内容融合、受众融合、管理融合 3 个层面探索提出科技期刊融合出版路径,以期为科技期刊融合出版提供参考.
Abstract
Currently,integrated media publishing has become a necessary path of traditional publishing to overcome its development difficulties.The integrated media publishing mainly goes through three stages:simple addition,simple integration and deep integration.By investigating the current situation of integrated media publishing of domestic sci-tech journals,and comparing and analyzing the construction of portal websites,WeChat official account and short video platforms,it is believed that the integrated media publishing of most sci-tech journals at this stage is still in the simple integration stage,with poor results.The path of integrated media publishing of sci-tech journals is explored from three aspects:content integration,audience integration and management integration,providing reference for integrated media publishing of sci-tech journals.
关键词
科技期刊/融合出版/新媒体/融合路径Key words
sci-tech journals/integrated publishing/new media/integration path引用本文复制引用
基金项目
应急管理部天津消防研究所基科费项目(2023SJ07)
出版年
2024
NETL
NSTL
维普
万方数据