Discussion on Path of Integrated Media Publishing of Science and Technology Journals
Currently,integrated media publishing has become a necessary path of traditional publishing to overcome its development difficulties.The integrated media publishing mainly goes through three stages:simple addition,simple integration and deep integration.By investigating the current situation of integrated media publishing of domestic sci-tech journals,and comparing and analyzing the construction of portal websites,WeChat official account and short video platforms,it is believed that the integrated media publishing of most sci-tech journals at this stage is still in the simple integration stage,with poor results.The path of integrated media publishing of sci-tech journals is explored from three aspects:content integration,audience integration and management integration,providing reference for integrated media publishing of sci-tech journals.
NETL
NSTL
万方数据
维普
