融媒体时代科技期刊传播策略研究
Research on Communication Strategy of Science and Technology Journals in Era of Media Convergence
彭燕华1
作者信息
- 1. 《消防科学与技术》编辑部 天津 300381
- 折叠
摘要
媒体融合的核心观念是指通过不同传播媒介之间呈现的多功能一体化趋势,实现资源的互通共享、内容的融会贯通、宣传的相互促进、利益的协同融合,从而形成全新的媒体格局.在倡导突破传媒界限、跨领域融合发展的时代背景下,科技期刊有责任积极应对融媒体时代的挑战,拓展传播范围,进一步提升学术影响力.结合中文科技期刊的特点和现状,总结了融媒体时代信息传播的特点及当前需要注意的问题,并针对这些问题提出了切实可行的建议,为科技期刊可持续发展提供了有益的借鉴经验.
Abstract
The core concept of media convergence is the trend of multi-function integration between different media,realizing the exchange and sharing of resources,the integration and connection of content,the mutual promotion of publicity and the synergy and integration of interests,thus shaping a new media pattern.In the context of advocating for breaking through media boundaries and integrating development across fields,science and technology journals have a responsibility to actively respond to the challenges of the era of media convergence,expand their dissemination scope,and further enhance their academic influence.Based on the characteristics and current situation of Chinese science and technology journals,this paper summarizes the characteristics of information dissemination in the era of media convergence and the current issues that need to be noted,and puts forward practical and feasible suggestions to address these issues,which provides useful reference experience for the sustainable development of science and technology journals in the field of media convergence.
关键词
融媒体/科技期刊/数字化期刊/体制创新Key words
media convergence/science and technology journals/digital journals/institutional innovation引用本文复制引用
基金项目
应急管理部天津消防研究所基科费项目(2023SJ07)
出版年
2024
NETL
NSTL
维普
万方数据