Research on Communication Strategy of Science and Technology Journals in Era of Media Convergence
The core concept of media convergence is the trend of multi-function integration between different media,realizing the exchange and sharing of resources,the integration and connection of content,the mutual promotion of publicity and the synergy and integration of interests,thus shaping a new media pattern.In the context of advocating for breaking through media boundaries and integrating development across fields,science and technology journals have a responsibility to actively respond to the challenges of the era of media convergence,expand their dissemination scope,and further enhance their academic influence.Based on the characteristics and current situation of Chinese science and technology journals,this paper summarizes the characteristics of information dissemination in the era of media convergence and the current issues that need to be noted,and puts forward practical and feasible suggestions to address these issues,which provides useful reference experience for the sustainable development of science and technology journals in the field of media convergence.
media convergencescience and technology journalsdigital journalsinstitutional innovation