Current Status of Research on Integrated Media Publishing Theory
Taking the definition of integrated media as the core,the similarities and differences of concepts such as new media,integrated media,and all media are analyzed.From the perspectives of publishing,communication and operation,this paper focuses on the combination of integrated media and publishing,summarizes and analyzes the basic theories involved in various aspects of integrated media publishing.In view of the changes of reading modes and the new requirements brought by digitalization to publishing,the deep-level reform of communication modes is analyzed from the perspective of media environment change and humanization trend.The operational mechanism of the publishing industry is discussed based on publishing management theory,competitive advantage theory,and marketing methods.
NETL
NSTL
万方数据
维普
