"三农"短视频推动乡村振兴发展策略研究
Research on Strategies for Promoting Rural Revitalization and Development by Short Videos on Agriculture,Rural Areas and Farmers
张晓磊 1兰璞 1信丽媛 1王丽娟 1金凤媚1
作者信息
摘要
随着互联网技术的飞速发展,短视频社交平台凭借其立体、多元、互动的优势,已成为当下传播信息、推广产品、娱乐休闲的重要手段之一.在当前推进乡村振兴战略的背景下,"三农"短视频更是促进农村经济发展和人文建设的"新农具".探讨短视频传播特点、短视频推动乡村振兴发展现状、实践案例等方面,阐述在推动乡村振兴发展中"三农"短视频存在的问题及未来发展方向和建议,以期更好地发挥短视频助农作用.
Abstract
With the rapid development of Internet technology,short video social platforms have become one of the important means of spreading information,promoting products,and providing entertainment and leisure services,thanks to their three-dimensional,diverse,and interactive advantages.In the context of promoting the rural revitalization strategy,short videos on agriculture,rural areas and farmers have become a new tool to promote rural economic development and humanistic construction.This article discusses the characteristics of short video communication,the current situation of short video promoting rural revitalization,and practical cases.The problems and future development directions and suggestions of short video in promoting rural revitalization are expounded,with a view to providing reference for how to better play the role of short video in supporting agriculture.
关键词
短视频/农业科普/三农/乡村振兴/策略Key words
short video/agricultural science popularization/agriculture,rural areas and farmer/rural revitalization/strategy引用本文复制引用
出版年
2024
NETL
NSTL
万方数据