Application of Short Videos in Pharmaceutical Science Popularization Services
By collecting relevant data from a questionnaire survey on the reading volume,liking volume,forwarding volume,and science popularization operation effect of"Pharmacist Says Medicine-Lijiang People's Hospital Pharmacist Micro Class"from March to May 2023,the communication effect of short videos is statistically analyzed.The results show that the total reading volume of TikTok is larger,and the liking volume and forwarding volume of WeChat video account are more advantageous;The audience for short videos is mostly female,aged between 31 and 45 years old,with mainly bachelor's degree;92%of the patients believe that the short video form of science popularization is better,and 97.3%of the patients choose to consult pharmacists after encountering medication problems.Short videos,as a new form of health popularization in medical institutions,can promote the common development of pharmaceutical discipline construction and science popularization,and broaden the new ideas of pharmaceutical care.
short videopharmaceutical science popularizationwechat video accountTikTok
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