Comparative Analysis of Communication Effectiveness of Science and Technology Journals under Background of Integrated Publishing of New Media:Taking Geography and Geo-information Science as an Example
In the context of integrated new media publishing,how to improve the dissemination influence of science and technology journals has attracted much attention.This paper takes Geography and Geo-information Science as an example to carry out accurate communication analysis and research on academic journals.The communication effect of the journal's WeChat official account is analyzed,and the difference in the push effect of third-party communication platforms,namely domestic platform(Feixiao data)and foreign platform(TrendMD)is discussed.The results show that:① Influenced by the push frequency and article theme,the number of times of reading and sharing articles published on WeChat official account is not high,and the number of new users per day is low;② The opening rate of Feixiao data push emails is not high,and the frequency and number of pushes need to be optimized,but the article's citation has increased;③ The click through rate and citation rate of articles pushed by TrendMD are also relatively low,mainly due to the lack of a full-text English website.Suggestions for the future development of science and technology journals are proposed in order to achieve the optimal push effect and enhance the journal's influence.
science and technology journalinfluenceFeixiao dataTrendMD
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