Speaking up for Health and Empowering Science Popularization:Experience and Reflection on Branding Campaign of Good Voices in Health Science Popularization in Context of Holistic Science Popularization in Tianjin
The"Good Voices in Health Science Popularization"as well as the Speech and Exhibition Competition of Healthy Lifestyle for All have been successfully held for four sessions so far.The competition is based on the Schramm's mass communication model,with the theme of"combining medical and preventive measures"for the action the Healthy Lifestyle for All.At the same time,the competition has a wide audience of"professional&popularization",a scientific system of"preliminary&final",a combination of"classic&trendy"science popularization style,and a three-dimensional publicity matrix of"offline&online".As a successful case in the field of health science popularization,the competition has been selected for the list of the"Four Perspectives"brand promotion activities in holistic science popularization in Tianjin,which has generated great social influence.By reviewing the development track of the"Good Voices in Health Science Popularization"competition,the innovation experience and achievements are analyzed,in order to help the science popularization and publicity work.
health for allholistic science popularizationexperience
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