融媒体时代"科学家精神"在高校的传播路径探索
Exploration of Communication Path of"Spirit of Scientists"in Universities in Era of Media Convergence
赵晖1
作者信息
- 1. 天津大学党委宣传部 天津 300092
- 折叠
摘要
新时代,需要继承发扬以国家民族命运为己任的爱国主义精神,更需要继续发扬以爱国主义为底色的科学家精神.探索媒体融合传播体系下"科学家精神"的传播路径,提升对高校学生群体的可及性,让"科学家精神"在青年群体中实现应有的影响力.通过相应的具体实践,认为应在内容为王、资源协同、多元表达等方面持续发力,形成科普品牌,破解"科学家精神"的流量密码,让"科学家精神"火在青年朋友圈.
Abstract
In the new era,it is even more important to inherit and carry forward the spirit of patriotism that takes the fate of the country and nation as its own responsibility,and to continue to promote the spirit of scientists with patriotism as its foundation.This paper explores how to promote the"spirit of scientists"in the media convergence communication system,enhance the accessibility to the student population in universities,and make the"spirit of scientists"have its due influence among young people.Through corresponding specific practices,it is believed that continuous efforts in content-based,resource collaboration,diversified expression and other aspects should be made to form a science popularization brand,crack the"spirit of scientists"flow code,and make the"spirit of scientists"popular in the youth circle.
关键词
分众传播/科学家精神/科普品牌建设Key words
segmented communication/spirit of scientists/science popularization brand construction引用本文复制引用
出版年
2024
NETL
NSTL
万方数据