Exploration of New Media Empowering Traditional Chinese Medicine Culture Popularization and Propaganda in Tianjin Area
This study relied on questionnaires,interviews and other forms to investigate the current situation of traditional Chinese medicine culture popularization in Tianjin from the perspective of new media promotion.It is found that there are three main problems:insufficient utilization of media resources,differences in dissemination content,and the need to improve the dissemination system.Based on the above issues,relevant suggestions are proposed,hoping to contribute to the popularization of traditional Chinese medicine culture.
new mediatraditional Chinese medicine culturepopularization and propaganda