新媒体赋能天津地区中医药文化科普宣传探究
Exploration of New Media Empowering Traditional Chinese Medicine Culture Popularization and Propaganda in Tianjin Area
王忠一1
作者信息
摘要
研究依托问卷、访谈等形式,从新媒体宣传方面,调查天津地区中医药文化科普的现状,发现主要存在 3 点问题,即媒体资源利用不充分、传播内容存在差异、传播体系有待完善.基于以上问题,提出相关建议,希望能为中医药文化科普贡献绵薄之力.
Abstract
This study relied on questionnaires,interviews and other forms to investigate the current situation of traditional Chinese medicine culture popularization in Tianjin from the perspective of new media promotion.It is found that there are three main problems:insufficient utilization of media resources,differences in dissemination content,and the need to improve the dissemination system.Based on the above issues,relevant suggestions are proposed,hoping to contribute to the popularization of traditional Chinese medicine culture.
关键词
新媒体/中医药文化/科普宣传Key words
new media/traditional Chinese medicine culture/popularization and propaganda引用本文复制引用
出版年
2024
NETL
NSTL
万方数据