Research on Operation Strategies of WeChat Official Accounts in Meteorological Science Popularization Promotion:A Case Study of"Tianjin Meteorological Science Popularization"
The use of WeChat official account for meteorological science popularization service can effectively expand the scope of publicity and improve the public meteorological awareness.Taking"Tianjin Meteorological Science Popularization"WeChat official account as the research object,this paper analyzes its operation situation since its creation,summarizes its operation strategy,analyzes its existing problems and puts forward some suggestions,in order to provide some reference for the operation of meteorological science popularization public account and the holistic science popularization.
WeChat official accountmeteorological science popularizationoperation strategy