天津中德应用技术大学学报2024,Issue(2) :65-69.

"岗课赛证"融通背景下高职院校教学改革探析——以"直播电商运营实务"课程为例

Analysis on Teaching Reform in Higher Vocational colleges under the Background of the Integration of"Post-Course-Competition-Certificate"——A Case Study of the"Live-streaming E-commerce Operations"Course

王万梅
天津中德应用技术大学学报2024,Issue(2) :65-69.

"岗课赛证"融通背景下高职院校教学改革探析——以"直播电商运营实务"课程为例

Analysis on Teaching Reform in Higher Vocational colleges under the Background of the Integration of"Post-Course-Competition-Certificate"——A Case Study of the"Live-streaming E-commerce Operations"Course

王万梅1
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作者信息

  • 1. 芜湖职业技术学院 校企合作处,安徽 芜湖 241003
  • 折叠

摘要

以"直播电商运营实务"课程教学项目为例,从教学设计、教学特色与创新、教学实施与效果、教学反思四个维度开展课堂教学实践与分析,基于直播电商运营的真实工作过程构建以技能培训为核心的"岗课赛证+工学结合"一体化教学模式,浸润"一线二融三式"思政元素,提出人才培养方案的具体改革措施,探索可实现价值引领、知识传授、能力培养和全面发展为一体的教学实践路径.

Abstract

Taking the teaching project of the live-streaming e-commerce operations course as an example,this paper carries out classroom teaching practice and analysis from four dimensions:teaching design,teaching characteristics and innovation,teaching implementation and effects,and teaching reflection.Based on the real work process of live-streaming e-commerce operations,a skills training-centered integrated teaching model of"Post-Course-Competition-Certificate + Work-Study Combination"is constructed,infused with ideological and political elements of"One Mainline,Two Integrations,Three Modes."Specific reform measures for talent training programs are proposed to explore a teaching practice path that integrates value guidance,knowledge imparting,ability cultivation,and comprehensive development.

关键词

岗课赛证/工学结合/直播电商运营实务/教学实践

Key words

Post Course Competition Certificate/Work-Study Combination/Live-streaming E-commerce/Teaching Practice

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基金项目

安徽省职业与成人教育学会重点项目(Azcj2022058)

校级教育教学改革重点研究项目(2022jyzd02)

出版年

2024
天津中德应用技术大学学报
天津市职工现代企业管理学院,天津企业管理培训中心,天津市经理学院

天津中德应用技术大学学报

影响因子:0.18
ISSN:1009-3877
参考文献量4
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