The paper uses the Technology Acceptance Model(TAM)to study the influen-cing factors for the user's willingness to use digital cultural works,and analyzes the rela-tionship between the influencing factors.The results show that the perceived ease in use and the perceived usefulness are key factors to affect the willingness.Content quality and realis-tic experience are key factors to affect perceived ease in use.Price sensitivity and realistic experience are key factors to affect perceived usefulness.However,the motivation for enter-tainment and learning have no significant impact on perceived ease in use and perceived use-fulness.Based on this,relevant strategies have been proposed to enhance the willingness of users to use digital cultural works.
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