摘要
以微博为主要形式的新媒体广泛传播的权威报道于无形之中建构了区域生态形象,对区域发展有直接影响.文章以五家权威央媒的微博报道为语料,聚焦于生态形象建构的语言表征层,考察了微博报道语篇的及物性特征,发现语篇表现出全面关注四类生态要素、重视客观写实及突显自然力量的特点.在此基础上,通过话语分析揭示了权威微博报道所建构的河北生态形象,包括拥有壮丽的自然风光、政府大力开展生态文明建设、先进人物积极投身生态实践、城市生态环境发生蝶变等多元的积极形象和公民生态意识有待提升的消极形象.
Abstract
The authoritative reports widely disseminated through new media,primarily in the form of Weibo,have naturally constructed the regional ecological image,which has a direct impact on regional development.This paper uses Weibo reports from five authoritative cen-tral media as its corpus,focusing on the linguistic representation layer of ecological image construction.It examines the transitivity features of Weibo report texts and finds that these texts show the characters of a comprehensive focus on four types of ecological elements,em-phasis on the objective realism,and highlighting the power of nature.Based on this,through discourse analysis,Hebei ecological image constructed by authoritative Weibo re-ports is revealed,including diverse positive images such as magnificent natural scenery,vig-orous government efforts in ecological progress,proactive participation of the models in eco-logical practices,and transformative urban ecological environment,as well as negative ima-ges indicating that public ecological awareness needs to be improved.
基金项目
2021年度河北省哲学社会科学项目(HB21YY9)