Study on the Paths of Library Service Brands Building——Based on Analysis of China Award Winning Project of IFLA International Marketing Award
The article selects 10 award-winning projects from the IFLA International Marketing Award in China for case analysis,summarizes the characteristics of their service brand construction:creative exploration to promote brand development using literature resources;diversified integration to assist in fine-grained resource development;two way approach to serve readers and leverage readers for common development;open innovation to explore new technologies and concepts;continuously updating to maintain brand vitality;promotion to expand brand influence.Based on this,a framework for building library service brands in China is constructed,and paths for building library service brands in China is proposed from five aspects:brand creative starting point,brand team guarantee,brand form support,brand maintenance motivation and brand communication assistance.
LibraryService brandBrand buildingIFLA International Marketing Award
NETL
NSTL
万方数据
