Against the backdrop of the all-media communication system entering the national strategic planning,the Chinese publishing industry,caught in the wave of digitization,is facing conflicts and transformations in production and sales technology,business models,and organizational structures.After completing the transition from digital publishing to Integrated Publishing,deep integration of publishing is a new trend for the future ecological construction of China's publishing industry.This topic closely combines the new publishing and communication system under the digital environment,examines the deep integration issues of the publishing industry from an all-media communication perspective,discusses the theoretical framework for integrated publishing development,and with the transformation of traditional publishing as the foundation,constructs multidimensional,systematic and targeted practice paths and ecological guarantee system for deep integration of development under the all-media communication system.
关键词
全媒体传播体系/出版深度融合/出版理论体系/出版保障体系/国家社会科学基金重大项目
Key words
All-media communication system/Deep integration of publishing/Publishing theoretical system/Publishing guarantee system/National Social Science Fund Major Projects
维普
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