Research on the Development of Deep Integration of Publishing under the All-media Communication System
Against the backdrop of the all-media communication system entering the national strategic planning,the Chinese publishing industry,caught in the wave of digitization,is facing conflicts and transformations in production and sales technology,business models,and organizational structures.After completing the transition from digital publishing to Integrated Publishing,deep integration of publishing is a new trend for the future ecological construction of China's publishing industry.This topic closely combines the new publishing and communication system under the digital environment,examines the deep integration issues of the publishing industry from an all-media communication perspective,discusses the theoretical framework for integrated publishing development,and with the transformation of traditional publishing as the foundation,constructs multidimensional,systematic and targeted practice paths and ecological guarantee system for deep integration of development under the all-media communication system.
All-media communication systemDeep integration of publishingPublishing theoretical systemPublishing guarantee systemNational Social Science Fund Major Projects
万方数据
维普
