Strategies of Red Short Video Promotion in Public Library from the Perspective of Fishbein Model
The article is based on the Fishbin model and sorts out the current situation and problems of promoting red short videos in public libraries in China.It proposes a theoretical framework and practical strategies for promoting red short videos in public libraries based on this model,which is to customize the design of high-quality red short video content based on user profiles;implement user interest management for red short videos based on network opinion leaders and short video matrices;relying on three-dimensional interactive strategies to guide users behavior in using red short videos.
Public libraryFishbein modelRed cultureShort videoReading promotion
万方数据
维普
