Research on the Short Video Ancient Books Promotion in Public Libraries Based on the 4C Theory
This article uses network research and literature review methods to summary and carding the current situation and existing problems in the ancient books promotion of short video in public libraries.Based on the 4C theory,optimization paths in the ancient books promotion of short video in public libraries are proposed from consolidating user marketing capabilities,reducing user marketing costs,strengthening user marketing interaction,expanding user marketing channels:establish a collaborative short video of ancient book promotion and cooperation system with multiple stakeholders;implement cost intensive management based on user profiling and brand operations;create a user participation mechanism for online and offline interactions throughout the entire process;promote ancient book culture through matrix and contextualized channels.