Research on the Image Perception of Celebrity City Study Based on Online Reviews in the Perspective of Cultural Tourism Integration
The paper analyses tourists'image perception of four celebrity city studies with the help of Python software,the"micro-word cloud"tool,and the tourism destination image three-dimensional model of"cognitive-emotional-overall".Research has found that in terms of cognitive image perception,tourists have different cognitive impressions of the study rooms in the four cities;In terms of emotional image perception,most tourists gave positive evaluations to the study rooms in various cities,while a small number of tourists gave negative evaluations such as disappointment and regret;In terms of overall image perception,the calligraphy of the four cities has left a relatively satisfactory impression on tourists,and tourists have a high enthusiasm for revisiting or recommending.Based on this,it puts development strategies of city study of cultural tourism integration:scientific planning and layout,improving internal facilities,optimizing the spatial environment,increasing multiple functions and implementing management responsibilities.
Cultural tourism integrationCity studyImage perceptionOnline reviewCelebrityPublic cultural space
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