The paper analyses tourists'image perception of four celebrity city studies with the help of Python software,the"micro-word cloud"tool,and the tourism destination image three-dimensional model of"cognitive-emotional-overall".Research has found that in terms of cognitive image perception,tourists have different cognitive impressions of the study rooms in the four cities;In terms of emotional image perception,most tourists gave positive evaluations to the study rooms in various cities,while a small number of tourists gave negative evaluations such as disappointment and regret;In terms of overall image perception,the calligraphy of the four cities has left a relatively satisfactory impression on tourists,and tourists have a high enthusiasm for revisiting or recommending.Based on this,it puts development strategies of city study of cultural tourism integration:scientific planning and layout,improving internal facilities,optimizing the spatial environment,increasing multiple functions and implementing management responsibilities.
关键词
文旅融合/城市书房/形象感知/在线评论/网红/公共文化空间
Key words
Cultural tourism integration/City study/Image perception/Online review/Celebrity/Public cultural space
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