Research on the Influencing Factors of Users'Sustained Use Behavior of AIGC Application Platform
Based on the theory of information ecology,this study constructs a research model on the influencing factors of AIGC application platform users'sustained use behavior from four dimensions:information person,information,information technology,and information environment.The model is validated through questionnaires data.The research results show that immersive experience,self-efficacy,and social influence significantly and positively affect the sustained use behavior of AIGC application platform users;information quality,task context,and relative advantages significantly influence the immersive experience of AIGC application platform users;the degree of anthropomorphism in technology significantly influence self-efficacy of users.Based on this,strategies of AIGC application platform development have been proposed to improve users experience,enhance the understanding and the transparency of algorithm technology of big language models,enhance platform social attributes and functions.
AIGC application platformGenerative AIContinuous use behaviorUserFlow experienceSelf efficacy
万方数据
维普
