首页|高校图书馆与数字学术出版商协同共融发展策略——基于产业价值链理论视角

高校图书馆与数字学术出版商协同共融发展策略——基于产业价值链理论视角

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文章在分析高校图书馆与数字学术出版商面临的资源建设制约、版权保护制约、市场运营制约基础上,阐释产业价值链理论对破解此类矛盾的作用,设计基于产业价值链理论的高校图书馆与数字学术出版商协同共融逻辑框架,并提出相应发展策略,即参考资源价值链管理理念,采用多元化数字学术资源采购方法,并设计数字学术资源本地存储机制,提升数字学术资源建设效率;借鉴技术价值链管理思想,与数字学术出版商开展资源服务技术协作、出版服务技术协作与版权管理技术协作,夯实参与数字学术出版的能力基础与安全基础;依据市场价值链管理逻辑,联合数字学术出版商创新产品内容,并构建市场营销渠道体系,协同培育高黏性用户市场.
Collaborative Integration Development Strategies between University Libraries and Digital Academic Publishers——Based on the Industrial Value Chain Theory Perspective
On the basis of analyzing the constraints of resource construction,copyright protection,and market operation faced by university libraries and digital academic publishers,this article explains the role of industrial value chain theory in solving such contradictions,designs a collaborative and integrated logical framework between university libraries and digital academic publishers based on the theory of industrial value chain,and proposes corresponding development strategies:referring to the resource value chain management concept,adopting diversified digital academic resource procurement methods and designing local storage mechanisms for academic resources to improve the efficiency of digital academic resource construction;Drawing on the technology value chain management concept,collaborating with digital academic publishers in resource service technology,publishing service technology,and copyright management technology to strengthen their ability and security foundation in participating in digital academic publishing;According to the market value chain management logic,collaborating with digital academic publishers to innovate product content and build a marketing channel system,collaborating to cultivate a high stickiness user market.

University librariesDigital academic publishersDigital academic publishCollaborative integrationIndustrial value chain theory

杨宗玲

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青岛大学图书馆,山东,青岛,266071

高校图书馆 数字学术出版商 数字学术出版 协同共融 产业价值链理论

2024

图书馆工作与研究
天津图书馆 天津市图书馆学会 天津市少年儿童图书馆

图书馆工作与研究

CHSSCD北大核心
影响因子:1.326
ISSN:1005-6610
年,卷(期):2024.(8)