Status and Development Strategies of New Media Publicity and Promotion of Academic Journals of Library and Information Science
The article investigates the current situation of the new media promotion of academic journals in the field of library and information.It finds that there are many problems in the new media promotion,such as single promotion methods,few promotion channels,homogeneous promotion content,lack of distinctive features,insufficient two-way communication and poor interaction.It also puts forward the development strategies for the new media promotion of library and information journals,that is,enrich the promotion channels,train professionals,strengthen content planning,highlight features of journals,and smooth the interaction and communication channels.
Library and information scienceAcademic journalsNew mediaPublicity and promotion
万方数据
维普
