The article investigates the current situation of the new media promotion of academic journals in the field of library and information.It finds that there are many problems in the new media promotion,such as single promotion methods,few promotion channels,homogeneous promotion content,lack of distinctive features,insufficient two-way communication and poor interaction.It also puts forward the development strategies for the new media promotion of library and information journals,that is,enrich the promotion channels,train professionals,strengthen content planning,highlight features of journals,and smooth the interaction and communication channels.
关键词
图情领域/学术期刊/新媒体/宣传推广
Key words
Library and information science/Academic journals/New media/Publicity and promotion
维普
万方数据