首页|新时代公共图书馆古籍短视频发展研究——以抖音平台为例

新时代公共图书馆古籍短视频发展研究——以抖音平台为例

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文章聚焦省级公共图书馆在抖音平台发布的古籍短视频,从数量、风格、主题内容、影响力四方面分析其现状,厘清存在的问题,并提出公共图书馆古籍短视频发展策略,即以内容为核心,增强记忆点;注重细节把控,营造沉浸式氛围;保持高敏锐度,选择最佳发布时机;积蓄发展势能,提升内部运营能力;引入社会力量,多方协作发展.
Research on the Development of Ancient Books Short Videos of Public Library in the New Era——Taking TikTok Platform as an Example
This paper focuses on the short videos of ancient books in the TikTok platform published by the provincial public library,analyzes its current situation from four aspects of quantity,style,subject content and influence,clarifies the existing problems,and puts forward the development strategies of the ancient books short videos of public libraries,that is,take content as the core to enhance memory;pay attention to details and create an immersive atmosphere;maintain high sensitivity and choose the best release time;accumulate development potential and enhance internal operational capabilities;introduce social forces and collaborate with multiple parties for development.

Public libraryAncient booksShort videosTikTokReading promotion

易婧琪

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湖南图书馆,湖南,长沙,410011

公共图书馆 古籍 短视频 抖音 阅读推广

2024

图书馆工作与研究
天津图书馆 天津市图书馆学会 天津市少年儿童图书馆

图书馆工作与研究

CHSSCD北大核心
影响因子:1.326
ISSN:1005-6610
年,卷(期):2024.(9)