This article elaborates on the guiding role of the Planned Behavior Theory in the red culture webcast reading services of university libraries,constructs a logic of university library red culture webcast reading services based on identifying demand attitudes,stimulating subjective intentions and controlling interactive behaviors.It also proposes strategies of red culture webcast reading services of university libraries:on the basis of"demand attitude",establish user profiles to enhance deep user perception;using"subjective intention"as a lever,internal and external collaboration construction to motivate the endogenous reading motivation of users;taking"behavior control"as the driving force,technology empowers and accelerates the transformation of user's long-term interactive behavior.
关键词
高校图书馆/计划行为理论/网络直播/红色文化/阅读服务/阅读推广
Key words
University library/Planned Behavior Theory/Webcast/Red culture/Reading service/Reading promotion
维普
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