图书馆工作与研究2024,Issue(10) :85-91.

用户思维视域下公共图书馆口述史影像传播策略探析

Analysis of Communication Strategies of Oral History Image for Public Libraries from the Perspective of Users Thinking

郭晓婉
图书馆工作与研究2024,Issue(10) :85-91.

用户思维视域下公共图书馆口述史影像传播策略探析

Analysis of Communication Strategies of Oral History Image for Public Libraries from the Perspective of Users Thinking

郭晓婉1
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作者信息

  • 1. 广州图书馆,广东,广州,510623
  • 折叠

摘要

文章分析我国10家公共图书馆口述史影像传播现状,提出当前公共图书馆口述史影像传播存在受众范围局限、高质量艺术加工处理难度大、用户本位缺失、人才和经费短缺、专业培训缺乏等问题.据此提出用户思维视域下公共图书馆口述史影像传播策略,即构建以人为核心的传播共识,建立"中央厨房"内容生产传播模式,构建全媒体、多矩阵传播格局,营造用户主动传播氛围,注重人才培养,争取广泛的社会合作.

Abstract

The article analyzes the current situation of the communication of oral history images in 10 public libraries in China,and points out that there are problems such as limited audience scope,difficulty in high-quality artistic processing,lack of user centeredness,shortage of talent and funding,and lack of professional training in the communication of oral history images in public libraries.Based on this,the article proposes strategies from the user thinking perspective of oral history images communication in public libraries:construct people-centered communication consensus,establish"central kitchen"content production and communi-cation model,construct full media and multi matrix communication layout,creat proactive communication atmosphere users,pay attention to talent cultivation,seek for extensive social cooperation.

关键词

公共图书馆/口述历史/口述史影像/用户思维/传播

Key words

Public library/Oral history/Oral history image/Users thinking/Communication

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出版年

2024
图书馆工作与研究
天津图书馆 天津市图书馆学会 天津市少年儿童图书馆

图书馆工作与研究

CHSSCD北大核心
影响因子:1.326
ISSN:1005-6610
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